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Erato Style is a destination platform for aspirational yet accessible fashion content paired with a curated product collection that readers can immediately shop online. Through the latest fashion trends, celebrity styles and outfit ideas, combined with a shopping guide to recreate the looks, Erato Style is your one-stop fashion resource.


Erato Style will keep you updated and inspired with the latest fashion-related content. Plus, every article will include our edit of the best fashion picks in the country to help you recreate the featured look or trend.  It’s like having the luxury of your own virtual personal stylist!

If you see something you love (and we’re sure you will), just click the SHOP NOW button to be redirected to the relevant product page of the retailer to complete your online purchase. Watch our short video for more details.









Our goal has always been to deliver a curated collection of the most desirable fashion items, to help you save time and look your best.

This journey began in 2013 when Julie Anderson left her career in the finance industry to found Erato, an online store showcasing a capsule range of on-trend heels and handbags.

Erato (the name of a muse in Greek mythology and meaning ‘desirable’) quickly gained recognition; our site was selected as one of the top online stores in the country within our first year of operating, we collaborated with key influencers in the industry, held launches attended by the who’s-who in the fashion world and our products and style advice were regularly featured in top fashion publications.

However, just like fashion trends, change is a constant in life and much has changed since we launched Erato four years ago.

 We believe it is no longer fashionable choices in the market that are lacking, but, because women today are busier than ever, it is the time needed to source, shop and decide amongst them.

So in order to continue adding the most value to our customers and followers, we have evolved our business proposition to reflect current needs.  We are excited to deliver Erato Style, your quickest and easiest way to stay at the forefront of fashion.









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